Prof. Chung Donghun (Department of Media Communication) publishes a new book, “Digital Transformation in AI Businesses”

Professor Chung Donghun (Department of Media Communication) published a new book, "Digital Transformation in AI Businesses" for the people in the digital transformation era.

'Digital Transformation in AI Businesses' is the third book in the series following ‘Digital Transformation in Media Businesses' published in 2020 and 'Digital Transformation in Content Businesses' published earlier this year. It explains the core technology of AI in an easy and fun way through examples.

The main point of the book is that in the age of artificial intelligence, the first thing to do is to find out what you like the most, what you are good at, and you can be happy. The era of artificial intelligence refers to a time when artificial intelligence is applied to most of the things we do. Intelligent technologies will be applied one after the other, the authors say. The book talks about how in most processes such as complex calculations, inferences, and predictions, not to mention simple tasks, AI will outperform humans.

The author is a practical leader in convergence, studying philosophy as an undergraduate, broadcasting as a master, communication as a doctorate, and computer science as a research year. He served as an assistant professor in the Department of Communications at the University of Arkansas, a visiting scholar in the Department of Computer Science at Columbia University and was responsible for the development and marketing of usability evaluation software at a software company in the United States. His main research area is to propose action projects for marketing and policy by analyzing user experience (UX). So far, he has published more than 90 domestic and foreign research papers and books such as 『Virtual Reality Concept Dictionary』 and 『The Beginning of Smart City, Utopia』, carried out more than 40 projects, wrote more than 180 columns, received a commendation from the Chairman of the Korea Communications Commission, etc. with other 15 awards. He is working to create a human-centered digital society through digital transformation strategy consulting for governments and businesses.

■ More information about book: https://www.aladin.co.kr/shop/wproduct.aspx?ItemId=275711165