Professor Jonghyuk Lee (Department of Media and Communication), Received 2020

Presidential Commendation for Safety and Culture

- 'Safety Brackets' Design for Public Safety Culture Campaign -

- Look at both sides of the school zone, prevent 'smombie' on the road, and develop -

- Planning and executing more than 100 public campaigns through the Public Communication Research Center -

Prof. Jonghyuk Lee (Department of Media Communication), director of the Public Communication Research Institute, received Presidential Commendation in recognition of his contribution to safety policy and life safety at the 2020 Safety Culture Awards hosted by the Ministry of Public Administration and Security.

Prof. Lee established a public communication research institute for sustainable communication in 2012 and has developed more than 100 public campaigns to date. While launching a public campaign known as “Little Cry LOUD,” he has focused on creating public value through communication strategies and campaigns for various stakeholder groups such as government agencies, local governments, corporations, and public interest groups.

Some of the results of Professor Lee's public campaign design include ‘Look at both sides’ at school zone crossings in Gyeonggi-do, Seoul, guide pictograms to prevent ‘smombie’ (smartphone zombie), and reflective pedestrian signs for drivers.

In particular, he played an important role in encouraging the participation of related organizations and individuals by developing safety brackets, a symbol of the public safety campaign being developed by the Ministry of Public Administration and Security. This year, he has continued to communicate with the nation for public safety by developing disaster safety industry brands and plans to carry out various campaigns including pedestrian safety in 2021 in cooperation with major local governments, domestic and foreign companies, including Busan.

Prof. Lee said, "We have been creating and implementing a new public campaign model led by the people for a long time, and the recognition of our achievements in the safety field through this award will be a great help to our future research activities."

* Public Communication Research Center

Established in 2012 as a general research institute within the Kwangwoon University Industry-Academic Cooperation Foundation. With the aim of solving public problems through sustainable communication, it has planned and developed more than 100 public campaigns, the largest single research center in Korea.